How should surveys, focus groups, and sales analyses be used to keep a facility

from wasting money on ineffective promotions? - CORRECT ANSWER✔✔Knowing

the target market helps decide how, where, and when to promote the facility, and

keeps the facility from wasting money on ineffective efforts.

What question should be asked to obtain reliable information for evaluating the

effectiveness of a targeted promotional strategy? - CORRECT ANSWER✔✔Is the

facility trying to reach the general golfing public, or a specific group, like juniors,

women, or seniors? Do they want to reach large corporations or associations in

the community for tournament business? What about convention business or

other non-local golfers, like vacationing golfers?

How would a facility determine the expense per sale that could be attributed to a

targeted promotional strategy? - CORRECT ANSWER✔✔To measure the success

of efforts designed to raise revenues, a facility can track increases in dollar sales

and number of purchases and compare them against those of the same period the

previous year. Many golf professionals use coded discount coupons in their

advertisements and promotional pieces to help track inquiries and purchases.

During big events, it can be useful to ask customers how they learned about the

event.

What would be the most reliable means of predicting the likelihood a proposed

promotional plan would be successful? - CORRECT ANSWER✔✔The most reliable

means of predicting a promotional strategy to be succesful would be to survey the