Chapter 01_The Life, Times, and Career of the Professional
Salesperson
1. Which of the following statements about the importance of salespeople and selling is true?
A
.
Salespeople are responsible for the success of new products, but have little to do with keeping existing
products in the marketplace.
B.Salespeople are responsible for keeping existing products in the marketplace, but have little to do with
the success of new products.
C. Only the medical profession generates more revenue in our economy than the selling profession.
D. Salespeople have a direct impact on the successful operation of most businesses.
E. Only the legal profession generates more revenue in our economy than the selling profession.
2. Which of the following statements about the importance of salespeople and selling is true?
A. The efforts of salespeople are not instrumental in keeping existing products on retailers' shelves.
B. Salespeople have no direct impact on the success of new products.
C. No other profession generates less revenue in our economy than the selling profession.
D. Salespeople have an indirect impact on the constructing of manufacturing facilities
E. The lack of selling capability puts people at a disadvantage
3. _____ is defined as the personal communication of information to persuade a prospective customer to buy
something that satisfies his or her needs.
A. Marketing
B. Personal Selling
C. Promotion
D. Public relations
E. Advertising
4. As described in the text, the act of selling includes all of the following EXCEPT:
A. communicating
B. persuading
C. marketing
D. helping
E. suggesting
5. Selling occurs:
A. when you go to an interview with a potential employer
B. when lawyers try to convince clients to sue
C. when a journalist is trying to get an interview with Mel Gibson
D. when you ask someone to accompany you on a shopping trip
E. Selling occurs in all of these situations
6. All of the following are reasons why a person may choose a sales career EXCEPT:
A. the rewards offered by a career in sales
B. the challenge of selling
C. the opportunities for advancement
D. the limited number of jobs available
E. the freedom of being on one's ow
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