1. What is Accounting?: Accounting is the language of business; it is a standard set of rules for measuring a company's financial performance. Assessing a company's financial performance is important for: The firm's officers (managers and employees) Investors Lenders General public Standard financial statements serve as a "yardstick" of communicating financial performance to the general public. 2. Why is Accounting Important?: Enables managers to make corporate deci- sions Enables the general public to make investment decisions 3. Who Uses Accounting?: Used by a variety of organizations - fro government to non-profit organizations to small businesses to corpor We will discuss accounting rules as they pertain to publiclytraded c 4. Accounting Regulations: Accounting attempts to standardize financial informa- tion and follows rules and regulations These rules are called Generally Accepted Accounting Principles (GAAP) In the US, the Securities and Exchange Commision (SEC) authorizes the Financial Accounting Standards Board (FASB) to determine accounting rules m the federal ations ompanies 2 / 29 GAAP comes from the Statements of Financial Accounting Standards (SFAS) issued by the FASB 5. An Overview of the SEC: A US federal agency established by the US Congress in 1934 Primary mission is "to protect investors and maintain the integrity of t markets" Division of Corporate Finance oversees FASB 6. An Overview of FASB: Established in 1973 as an independent body to carry out the function of codifying accounting standards on the behalf of the S Composed of seven full-time members appointed for five years by the Account Foundation (FAF) Decisions are influenced by: 7. International Financial Reporting Standards (IFRS): Over 100 countries, including the EU, UK, Canada, Australia, and Russia, have adopted a unified set of international accounting standards (IFRS) Although we have seen unprecedented convergence over the last few years be- tween US GAAP and IFRS, some differences remain he securities EC Financial 8. Assumption 1: Accounting Entity: A company is considered a separate "living" enterprise, apart from its owners In other words, a corporation is a "fictional" being 9. Assumption 2: Going Concern: A company is considered a "going concern" for the foreseeable future; it is assumed to remain in existence indefinitely 10. Assumption 3: Measurement: Financial statements can only show measurable activities of a corporation such as its quantifiable resources, its liability, amount of taxes it is facing, etc. 11. Assumption 4: Periodicity: Companies are required to file annual and interim reports In the US, quarterly and annual financial reports are required An accounting year (fiscal year) is frequently aligned with the calendar year 12. Four Underlying Assumptions of Accounting: (1) Accounting Entity (2) Going Concern

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