Chapter One Matching Quiz Key 1. Promotional Mix 13. Media Mix 25. Objectives 2. Brand 14. Target Audience 26. Big Idea 3. Demographics 15. Detail Copy 27. Brand Image 4. Approach 16. Freelancer 28. Psychographics 5. Qualitative Data 17. Creative Strategy 29. Tone 6. Brand Benefit 18. Secondary Audience 30. Life Cycle Stages 7. Unique Selling Proposition 19. Client 31. Brand Feature 8. Repositioning 20. Geographics 32. Positioning 9. Behavioristics 21. Quantitative Data 33. Appeal 10. Key Consumer Benefit 22. Creative Brief 34. Slogan 11. Tagline 23. Creative Team 35. Brand Loyalty 12. Marketing Plan 24. Focus Group 1. 30 Refers to the age or time a brand has been in the marketplace. 2. 17 The section of the creative brief that tells the creative team how they will talk to the target. 3. 26 This featured selling technique presents an innovative solution that sets the brand off from competitors. 4. 14 Those targeted individuals most likely to use the brand or service. 5. 27 The opinion, favorable or otherwise the target has about a brand. 6. 5 Data that employs the use of open-ended questions, that are collected via surveys or polling. 7. 10 What will be screamed out or featured both visually and verbally in all advertising efforts. 8. 29 Determines the personality and the overall visual/verbal voice and/or style of the advertised message. 9. 23 Those individuals who work on both the visual and verbal message within an advertising agency. 10. 21 Data that uses closed-ended or controlled surveys. 11. 28 The target category that breaks down the target based on lifestyle. 12. 13 Dissects the type of media used d own into individual media vehicles such as magazine, direct mail, social and so on. 13. 7 This featured selling technique can either have a feature/benefit that is unique to the brand or one that will promote a commo