Advertising & IMC: Principles and Practice, 9e (Moriarty) Chapter 1 The New World of Marketing Communication 1) Which of the following is a basic role of advertising? A) identification B) entertainment C) competition D) public relations E) two-way communication Answer: A Diff: 2 Page Ref: 6 Skill: Concept Objective: 1-1 2) The word advertisement first appeared in the ________. A) 1550s B) 1650s C) 1750s D) 1850s E) 1950s Answer: B Diff: 2 Page Ref: 6 Skill: Concept Objective: 1-1 3) Which of the following is most closely associated with the introduction of mass production and a new emphasis on wider distribution of products? A) the Renaissance B) the Industrial Revolution C) the Dot Com Revolution D) the Early Age of Agencies E) the Scientific Era Answer: B Diff: 2 Page Ref: 7 Skill: Concept Objective: 1-1