1. Multiple Choice: Which psychological theory of eating behavior suggests that individuals eat in response to external cues such as advertising and social events? A) Drive Reduction Theory B) Social Learning Theory C) Cognitive Dissonance Theory D) Evolutionary Theory **Correct Answer: B) Social Learning Theory** Rationale: Social Learning Theory suggests that individuals learn how to eat based on observing and imitating others, including their consumption patterns influenced by external cues like advertising. 2. Short Answer: Explain the role of neurotransmitters in regulating eating behavior. **Correct Answer: Neurotransmitters such as serotonin, dopamine, and norepinephrine play a significant role in regulating hunger, satiety, and food reward processing. For example, serotonin is linked to feelings of fullness and satisfaction, while dopamine is associated with motivation and reward seeking in relation to food intake.**