(Correct Answer is shown after each question)

When the Western world turned to capitalism as the foundation of its economic system, the foundation 

was NOT suited for advertising.

a. True

b. False

False

The rise of capitalism was one of the four major factors that gave rise to advertising.

a. True

b. False

True

The Great Depression was an economic force that yielded the need for advertising.

a. True

b. False

False

In the late 1880s, a few companies began putting names and labels on previously unmarked products, 

and branding began.

a. True

b. False

True

Hershey's and Pepsi were some of the first branded goods found on store shelves.

a. True

b. False

False

With the invention of the telegraph in 1844, a communication revolution was set in motion.

a. True

b. False

True

Advertising changed commerce, but not society.

a. True

b. False

False

In the late 1800s, consumers were willing to pay more for brands than for unmarked commodities, even 

if they were identical.

a. True

b. False

True

In the mid-1800s, mass-circulation magazines began to make national advertising possible, and national 

advertising began to make national brands possible.

a. True

b. False

True

10. Mass media is not supported by advertising.

a. True

b. False

False

In the 17th century, printed advertisements were published in newsbooks.

a. True

b. False

True

In the 1700s, a middle class, spawned by the rise of regular wages from factory jobs, was beginning to 

emerge.

a. True

b. False

False

Advertising was highly regulated during the industrial era, which limited the scope for advertisers to 

come up with creative ads.

a. True

b. False

False

Advertising in the early 1800s was widely considered a luxury or something only for wealthy businesses 

and businesspeople.

a. True

b. False

False

By 1900, an increase in the supply of mass-produced goods, and the increasing demand for these goods 

by a growing urban population, led to the growth of advertising.

a. True

b. False

True

The first regulatory initiative by the federal authorities was the Pure Food and Drug Act, which required 

manufacturers to use the healthiest ingredients possible.

a. True

b. False

False

Manufacturers were required to list the active ingredients in their products after the creation of the 

Pure Food and Drug Act in the early 1900s.

a. True

b. False

True

The prewar movement to reform and regulate advertising was dissipated in the 1920s by the 

distractions of war and advertising's role in the war effort.

a. True

b. False

True

Men became the major target of advertisers in the 1920s because they were the head of households 

and made most purchase decisions.

a. True

b. False

False

During the 1920s, "fantasy" advertisements dominated the ad industry.

a. True

b. False

False

Advertisers responded to the Depression by adopting a soft, feminine style in their ads.

a. True

b. False

False