BSG Final Exam Review Questions And

Answers

A company's strategy - Represents managerial commitment to undertake one set of actions rather than another in an effort to compete successfully and achieve good performance outcomes Which of the following questions helps distinguish a winning strategy from a mediocre or losing strategy - Is the strategy helping the company achieve a sustainable competitive advantage and is it resulting in goo company performance? In crafting a company's strategy - Managers need to come up with some distinctive "aha" quality that goes beyond merely attracting buyer attention but that, more importantly, delivers what buyers perceive as superior value and converts them in to loyal customers A company's strategy is a "work in progress" and evolves over time because of - The need to react and respond to changing market and competitive conditions and ongoing management efforts to improve this or that piece of the strategy It is normal for a company's strategy to end up being - A blend of proactive actions to improve the company's competitiveness and financial performance and as-needed reactions to unanticipated developments and fresh market conditions The two crucial elements of a company's business model are - It's profit proposition or "profit formula" and its customer value proposition Which of the following is not a frequently used strategic approach to setting a company apart from rivals, delivering superior value, achieving competitive advantage, and converting buyers into loyal customers? - Striving to be more profitable than rivals and aiming for a competitive edge based on bigger profit margins A company's strategy can be considered "ethical" - If it does not entail actions or behaviors that cross the moral line from "should or can do" to "should not do"