Management Communication
This paper will produce several different communications as a manager from a small
pharmaceutical distribution company. These communications will reflect the different styles
we address people and techniques senders use to effectively transmit their message to the
receiver.
A. Motivational Email
From: t.downs@phd.com
To: allpersonel@phd.com
Subject: New Contract, New Opportunity
Good Morning Team Members
We are very excited to inform you we have received a new contract. The contract has
been awarded to us exclusively to disburse a new medication, named Nasaquil. The market
forecast for this medication is very optimistic based on the prospect of its effectiveness; we
strongly believe this contract will allow our small pharmaceutical distribution to make a real
difference over the coming months.
Did you know that the research from the Center for Disease Control and Prevention
(CDC) shows, in the US alone, there were approximately 19 million flu illnesses between
October 2018 and February 2019?
Nasaquil is an over-the-counter medication that is in direct competition with prescription
antiviral medication. According to clinical trials, Nasaquil has the real potential to lower a
person's flu severity and shorten its duration. This medication will provide everyone easy access
to relief for an illness that we've struggled with for years.
The CDC conducted the trials in a small group of people over a short period, and they
have not yet established the long-term effects. To swiftly negotiate customer complaints, should
they arise, we will put together a team to provide friendly and informative services.
Our team can collaborate with Mr. Diego Garcia on this project to increase demand
steadily as our orders start to grow. Pruhart Tech will be shipping the product to us on the
weekends overnight in refrigerated containers to maintain a just-in-time environment.
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