The purpose of this paper is to discuss a marketing strategy for Jovan’s Sauce Co. This paper will identify the products the company is going to offer and how they will create a competitive advantage in the marketplace. In addition, it will also discuss the customer relationship management, distribution, pricing, and promotional strategies needed to be successful. A1: New Products and/or Services Jovan’s Sauce Co. is based in Bonney Lake Washington. The company was formed in 2002 and has been very successful in creating and introducing new sauces to the market. The company started by selling sauces at the local farmers market. After almost 20 years in the business, they are a recognized brand name in the United States. In the recent years, Jovan’s Sauce Co. is seeing a decline in the US market as it has become saturated. Now when you go to a grocery store, you see an entire aisle of condiments and sauces. Sales have been declining in the last 3 years by about 5?ch year. Jovan’s Sauce Co. started doing research about new sauces and taking them global. They have decided that they will create and sell tartar sauce and soy sauce. The reason for these two