Chapter Opener: Thinking Critically
Fast Facts
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Managerial Implications: Thinking Critically
Discussion Questions
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CHAPTER 1
ACCOUNTING: THE LANGUAGE OF BUSINESS
Google’s mission is to organize the world’s information and make it universally accessible and useful.
“Googol” is the mathematical term for a 1 followed by 100 zeros. Google’s play on the term reflects
the company’s mission to organize the immense amount of information available on the web.
Google’s interface can be customized into more than 100 languages.
The purpose of the Public Company Accounting Oversight Board is to oversee the accounting
profession through its investigative and enforcement powers and to discipline corrupt accountants and
auditors.
SEC, AICPA, AAA.
The Public Company Accounting Reform and Investor Protection Act of 2002 was passed in response
to the wave of corporate accounting scandals starting with the demise of Enron Corporation in 2001,
the arrest of top executives at WorldCom and Adelphia Communications Corporations, and
ultimately, the demise of Arthur Andersen, an international public accounting firm.
Managers use financial information to make decisions about adding new products and services, offering
current products and services, and choosing vendors.
Statements of Financial Accounting Standards.
Google’s culture is unlike any in corporate America—lava lamps and large rubber balls dot company
headquarters and the company’s chef used to cook for the Grateful Dead. Google Inc. puts employees
first when it comes to daily life in all of their offices.
Owners and managers: evaluate operations. Suppliers: assess ability of a firm to pay debts. Banks:
ability to repay loans. Tax authorities: determine a tax base. Governmental agencies: legal
compliance. Employees: wage levels and profit-sharing plans.
Auditing, tax, and management advisory services.
Measure business performance; separate entity.
Sole proprietorship (owned by one person). Partnership (owned by two or more people). Corporation
(can be owned by one person or many).
Public, managerial, and governmental.
Advice on how to structure financial affairs in order to reduce taxes without violating tax laws.
Establish accounting policies, direct the accounting system, prepare and interpret financial statements,
provide financial advice, prepare tax forms.
Note to instructor: These questions are designed to check students’ understanding of new terms, concepts,
and procedures presented in the chapter.
Regulation of financial reporting by publicly owned corporations.
Stockholders, the IRS, SEC, banks, lenders and creditors are all examples of organizations that would be
interested in how Google is performing.
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