GCU MKT 315 FINAL EXAM 2023-2024 ACTUAL EXAM 250 QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES (VERIFIED ANSWERS) |AGRADE

GCU MKT 315 FINAL EXAM 2023-2024 ACTUAL EXAM 250

QUESTIONS AND CORRECT DETAILED ANSWERS WITH

RATIONALES (VERIFIED ANSWERS) |AGRADE

Adding new channels in a multichannel distribution system provides the

following advantage: - ANSWER- it expands market and sales coverage

An exclusive distribution strategy: - ANSWER- promotes a brands

image

Instead of offering its products through "brick-and-mortar" companies, a

book distributor decides to market directly to customers through the U.S.

mail. This is an example of: - ANSWER- disintermediation

Business-to-business companies usually incorporate a ________

promotion strategy, while business-to-consumer companies typically

employ a ________ promotion strategy. - ANSWER- push; pull

Effective marketers excel at ________ messages and focusing on how a

target demographic ________ them. - ANSWER- Encoding; decodes

When a company includes free shipping for $25 minimum purchases,

this deal is an example of: - ANSWER- Sales Promotion

When radio is used as an advertising medium, which of the following

statements is usually true. - ANSWER- Local customers embrace radio

advertising

Web designers evaluate the page speed in order to determine_______. -

ANSWER- How fast a webpage loads

An advertising strategy can be ineffective when: - ANSWERSalespersons are not involved and ad copy is generic

During a particular period of time, ________ is the percentage of people

within a target market that were targeted for a specific ad campaign. -

ANSWER- Reach

The ________ method of developing an advertising budget considers

sales as the source of a promotion rather than the result. - ANSWERPercentage-of-sales

When an advertisement effectively conveys a company's intended brand

message through words and illustrations, it is considered to be the _____

part of the communication process. - ANSWER- Encoding

In order to evaluate how long a visitor remains on a website, IT manager

John Ankerman evaluates the visitor's ___________. - ANSWER- Time

on site

The communications mix can be best described as: - ANSWER- The

Promotion Mix

Tasty Pizza implements _______in order to optimize local search engine

queries. - ANSWER- Local SEO

Companies apply the _______to determine their advertising budgets

based on the industry average. - ANSWER- Competitive-parity method

The percentage of users that visit only one webpage and leave the site is

called the________. - ANSWER- Bounce rate

When Auto-Manufacturing Company designed a 6-month e-mail

campaign, it included several customer offers that increased in value

over time. This is an example of: - ANSWER- A drip campaign

Companies often offer _________when customers send their proof of

purchase to them. - ANSWER- Rebates

To ________, marketers ask target audience members if they recall the

message, how often they viewed it, and what they remember about the

message. - ANSWER- Gather feedback

The ______budgeting method evaluates necessary tasks, calculates

estimated promotion budget costs, and determines specific promotion

outcomes. - ANSWER- Objective-and-task

In order to determine which ad is more effective, a web designer

implements: - ANSWER- A/B testing