GLO-Bus Video PowerPoint Latest Update 2024-
2025 Questions and Correct Answers
Guaranteed A+
All competitors will start out on the same footing in year 5—with equal sales volume,
global market share, revenues, profits, costs, product quality, etc.. - CORRECT
ANSWER: In Year 5, your company had worldwide sales of 840,000 video cameras and
140,000 camera-equipped drones. Revenues in Year 5 were $327.8 million and net
earnings were $15 million, equal to $1.50 per share of common stock.
Companies can pursue a competitive advantage keyed to:
- low-cost/low-price.
- top-of-the-line quality and performance.
- more value for the money. - CORRECT ANSWER: - Companies can have a strategy
aimed at being the clear market leader in (a) wearable video cameras or (b) cameraequipped drones or (c) both.
- Companies can focus sales activities on one or two geographic regions or strive for
strong worldwide coverage.
- Companies can pursue essentially the same competitive approach worldwide or craft
different strategies for the Europe-Africa, Asia-Pacific, Latin America, and North
America markets.
Each decision period in GLO-BUS represents a year. - CORRECT ANSWER:
Each financial target is worth 20 points. - CORRECT ANSWER: Meeting the target for
the year will earn you 20 points.
Missing targets will result in a proportionately lower/higher score.
- (e.g. - Missing target by 10% = 18 points)
GLO-BUS is an online exercise where you will run a company that is racing for global
market leadership in two product categories: - CORRECT ANSWER: - Wearable (and
mountable) video cameras (like GoPro)
- Camera-equipped copter drones suitable for a variety of commercial purposes.
In other words, strategies and decisions employed by rival companies will determine
your success or failure in the market. - CORRECT ANSWER:
Market share competition will be based on 10 specific factors: - CORRECT ANSWER: -
Price
- Product performance and quality
- The number of camera/drone models
- Annual number of weekly sales promotions
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- The size of the discounts offered to retailers during weekly sales promotions
- Advertising spending
- Website improvement and web page displays
- Number of retailers stocking and merchandising the company's products
- Length of your product warranty period
- Company image/brand reputation
Most any well-executed competitive approach is capable of succeeding, provided that: -
CORRECT ANSWER: - It is not overpowered by the strategies of competitors
- It is not defeated by too many copycat strategies that dilute its effectiveness.
naming your company - CORRECT ANSWER: Shortly after registering, you and your
co-managers should decide on a new name for your camera/drone company.
Your company's name must begin with the letter of the alphabet that you have been
assigned. Names can be up to 20 characters.
- To name the company, click on the Company Name menu item near the top of the
Corporate Lobby screen, and enter your company's full name in the space provided.
All company names are "public" and appear in the Camera & Drone Journal; thus you
should select a name that you are proud of and that reflects the image you want to
project to your customers, shareholders, other company stakeholders, and the general
public.
peer evaluations - CORRECT ANSWER: At the end of the exercise, you will be asked
to complete a 12-question evaluation of each of your co-managers and a self evaluation
of your own performance.
The peer evaluations are for your instructor only and are completely confidential.
Your overall Glo-Bus grade may be subjectively adjusted (down or up) based on the
reviews provided in the peer evaluations
So the first set of decisions you and your co-managers will make is for Year 6. -
CORRECT ANSWER:
some procedures - CORRECT ANSWER: See the Decision Schedule link on your
Corporate Lobby Web page for the dates and deadlines for the decisions. The decision
deadlines are strictly enforced, since the results are processed automatically on the
GLO-BUS servers minutes after the deadline.
The results of each decision will be available online about 15-20 minutes after the
decision deadline.
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