1. What is the primary goal of healthcare marketing in a patient-centered care model? A) Increase service utilization B) Enhance patient engagement C) Maximize profitability D) Reduce operational costs Answer: B) Enhance patient engagement Rationale: In a patient-centered care model, the focus is on the needs and preferences of patients. Enhancing patient engagement is crucial for improving health outcomes and patient satisfaction. 2. Which of the following is a key component of a successful healthcare marketing plan? A) Targeted advertising B) Broad-spectrum service offerings C) One-size-fits-all communication D) Price competition