Question 1 4 out of 4 points In wisely selecting a target market, positive attributes should include: Selected Answer: A) Identifiable, divisible, accessible, with enough revenue potential Correct Answer: A) Identifiable, divisible, accessible, with enough revenue potential  Question 2 4 out of 4 points Marketing in health care has lagged other industries because: Selected Answer: E) Some physicians believe that it is inappropriate or even unethical; consumers have imperfect knowledge about costs of services, so this constrains consumer decision-making; and the characteristics of all buyers and sellers are not the same Correct Answer: E) Some physicians believe that it is inappropriate or even unethical; consumers have imperfect knowledge about costs of services, so this constrains consumer decision-making; and the characteristics of all buyers and sellers are not the same  Question 3 4 out of 4 points Marketing can be defined as: Selected Answer: E) All of these are correct. Correct Answer: E) All of these are correct.  Question 4 4 out of 4 points The marketing strategy and plan for any health care organization is derived from: Selected Answer: E) All of these are correct. Correct Answer: E) All of these are correct.  Question 5 4 out of 4 points Strategic health care marketing seeks to satisfy customer needs through profitable relationships by creating, communicating, and delivering ________ in selected markets. Selected Answer: B) Customer value Correct Answer: B) Customer value  Question 6 4 out of 4 points Direct-to-consumer advertising: Selected Answer: E) All of these are correct. Correct Answer: E) All of these are correct.  Question 7 4 out of 4 points For health care marketing to be socially responsible: Selected Answer: F) It must not induce demand for unnecessary procedures, it must be developed to promote individual well-being, and it must not target advertising at vulnerable populations Correct Answer: F) It must not induce demand for unnecessary procedures, it must be developed to promote individual well-being, and it must not target advertising at vulnerable populations  Question 8 4 out of 4 points Which is an example of business-to-business (B2B) marketing? Selected Answer: B) Marketing EKG equipment to physician practices Correct Answer: B) Marketing EKG equipment to physician practices  Question 9 4 out of 4 points EHR adoption has been slow as a result of: Selected Answer: F) Physician resistance, lack of implementation resources, and costs Correct Answer: F) Physician resistance, lack of implementation resources, and costs  Question 10 4 out of 4 points e-health is comprised of the following: Selected Answer: C) The use of telecommunications to delivery health information Correct Answer: C) The use of telecommunications to delivery health information  Question 11 4 out of 4 points The purposes of the Health Insurance Portability and Accountability Act include all of the following EXCEPT: Selected Answer: D) Providing health care coverage to more people Correct Answer: D) Providing health care coverage to more people  Question 12 4 out of 4 points Concerns about health information systems in general and EHRs in particular include which of the following? Selected Answer: F) All of these are correct. Correct Answer: F) All of these are