SSENTIALS OF MARKETING, 17th EDITION INSTRUCTOR’S MANUAL & DIGITAL IMPLEMENTATION GUIDE Table of Contents PART I: HOW TO USE THIS MANUAL ..................................................................................... I-1 INTRODUCTION .................................................................................................................................... I-1 QUICK START GUIDES—A FASTER WAY TO GET STARTED .......................................................... I-1 OVERVIEW OF THIS MANUAL – A ROAD MAP .................................................................................. I-2 CONCLUDING REMARKS ..................................................................................................................... I-4 PART II: OVERVIEW OF THE MAJOR ELEMENTS OF P.L.U.S. .................................. II-1 INTRODUCTION ................................................................................................................................... II-1 ESSENTIALS OF MARKETING, 17th EDITION ................................................................................... II-1 WHAT’S NEW IN THIS EDITION OF ESSENTIALS OF MARKETING?.................................................Ii-2 Marketing for a Better World (#M4BW)............................................................................................. II-2 Marketing Analytics …....................................................................................................................... II-3 Currency ............................................................................................................................................ II-3 Active Learning Exercises ................................................................................................................. II-3 Chapter-by-Chapter Updates .......................................................................................................... II-4 SMARTBOOK WITH LEARNSMART… .................................................................................................. II-8 INSTRUCTOR'S MANUAL & DIGITAL IMPLEMENTATION GUIDE TO ACCOMPANY ESSENTIALS OF MARKETING 16E……..........................................................................................II-8 POWERPOINT LECTURE SLIDES AND SCRIPTS .............................................................................. II-9 BANK OF OBJECTIVE TEST QUESTIONS ......................................................................................... II-9 VIDEO PACKAGE FOR ESSENTIALS OF MARKETING 17E: TEACHING VIDEOS, VIDEO CASES, AND iSEEIT! VIDEOS...................................................................................................... II-10 CONNECT FOR ESSENTIALS OF MARKETING 17E… ..................................................................... II-10 Connect Interactives….................................................................................................................... II-10 Now in Connect – Marketing Analytics: Data to Knowledge… ....................................................... II-10 Connect Questions… ...................................................................................................................... II-11 LearnSmart Questions…................................................................................................................. II-11 Practice Marketing simulation…...................................................................................................... II-11 FIND INSTRUCTOR RESOURCES ON CONNECT (LIBRARY→INSTRUCTOR RESOURCES) at the ONLINE LEARNING CENTER FOR ESSENTIALS OF MARKETING, 16e… ..................... II-12 AUTHOR BLOG FOR INSTRUCTORS – TEACH THE 4 PS…............................................................ II-13 PART III: IDEAS ABOUT TEACHING THE FIRST MARKETING COURSE ............... III-1 INTRODUCTION .................................................................................................................................. III-1 1. COMMENTS ON APPROACHES TO TEACH BEGINNING MARKETING .................................. III-2 Essentials of Marketing and P.L.U.S. Support Many Approaches ................................................. III-2 In-Class or Online Lectures… .......................................................................................................... III-2 Active Learning and Essentials of Marketing................................................................................... III-2 It Helps to Remind Students about the Structure of Your Course ................................................. III-4 Students Often Appreciate a Written Course Overview ................................................................. III-7 How Joe Cannon, author of Essentials of Marketing teaches his class (with syllabus) ............... III-10 2. SUGGESTIONS FOR WRITING COURSE OBJECTIVES ........................................................... III-1