LEARNING OBJECTIVES:
1. Describe the process of globalization and how it affects markets and production.
2. Identify the two forces causing globalization to increase.
3. Summarize the evidence for each main argument in the globalization debate.
4. Identify the types of companies that participate in international business.
5. Describe the global business environment and identify its four main elements.
CHAPTER OUTLINE:
Introduction
International Business Involves Us All
Technology Makes It Possible
Global Talent Makes It Happen
Globalization
Globalization of Markets
Reduces Marketing Costs
Creates New Market Opportunities
Levels Uneven Income Streams
Yet Local Needs Are Important
Globalization of Production
Access Lower-Cost Workers
Access Technical Expertise
Access Production Inputs
Forces Driving Globalization
Falling Barriers to Trade and Investment
World Trade Organization
Regional Trade Agreements
Trade and National Output
Technological Innovation
E-mail and Videoconferencing
Internet and World Wide Web
Company Intranets and Extranets
Advancements in Transportation Technologies
Measuring Globalization
Untangling the Globalization Debate
Today’s Globalization in Context
Introduction to the Debate
Globalization’s Impact on Jobs and Wages
Against Globalization
Eliminates Jobs in Devel
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