The Agile Guide to Business Analysis and Planning: Case Study N2N Case Study Background N2N Media and Communications is a company that provides Internet, telecom services and content to its customers. It is planning an initiative to address its reduced customer base - thought to be largely a result of voluntary churn (customers choosing to leave the company). The first step in the analysis will be to determine the root causes of the churn in order to identify a promising solution. The is to be followed by the articulation of a vision and hypothesis for a proposed solution. Finally, a plan will be developed for analyzing and implementing solution requirements in a way that continuously delivers value to the customer. For educational purposes, attendees may be divided into teams of about 5-7 members to work on the case study, with one member acting as lead analyst, one as business Subject Matter Expert (SME) and the rest as assisting analysts. These roles should be rotated amongst team members so everyone has a chance to perform them. All textbook references in this document refer to The Agile Guide to Business Analysis and Planning – from Strategic Plan to Continuous Value Delivery (Podeswa, Howard. Pearson/Addison-Wesley, April, 2021)