TABLE OF CONTENTS Pa rt 1 Chapter Outlines, Answers to Boxed Features Questions, Answers to End-of-Chapter Questions, Analysis of “You Be the VC” Exercises, and Cases Chapter 1 Introduction to Entrepreneurship 1 Chapter 2 Recognizing Opportunities and Generating Ideas 23 Chapter 3 Feasibility Analysis 44 Chapter 4 Developing an Effective Business Model 67 Chapter 5 Industry and Competitor Analysis 87 Chapter 6 Writing a Business Plan 111 Chapter 7 Preparing the Proper Ethical and Legal Foundation 135 Chapter 8 Assessing a New Venture‘s Financial Strength and Viability 161 Chapter 9 Building a New-Venture Team 183 Chapter 10 Getting Financing or Funding 202 Chapter 11 Unique Marketing Issues 224 Chapter 12 The Importance of Intellectual Property 246 Chapter 13 Preparing for and Evaluating the Challenges of Growth 268