Marketing Management 2e Greg Marshall Mark Johnston (Instructor Manual All Chapters, 100% Original Verified, A+ Grade) (Complete And Verified Study material) (212pages) LEARNEXAMS
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Chapter 01
Marketing in Today’s Business Milieu
Marketing Management 2
nd Edition 1-1
LEARNING OBJECTIVES
LO 1-1 Identify typical misconceptions about marketing, why they persist, and the resulting
challenges for marketing management.
LO 1-2 Define what marketing and marketing management really are and how they contribute
to a firm’s success.
LO 1-3 Appreciate how marketing has evolved from its early roots to be practiced as it is today.
LO 1-4 Recognize the impact of key change drivers on the future of marketing.
CHAPTER OUTLINE
I. WELCOME TO MARKETING MANAGEMENT
II. MARKETING MISCONCEPTIONS
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