Marketo Certification Associate (MCA) exam

Marketing automation platforms do NOT have which functionality?

A. Host landing pages

B. Score leads

C. Host your organization's website

D. Segment your database - ✔✔C. Host your organization's website

Which is NOT a reason to gate content for middle-funnel stage buyers?

A. To learn which of your visitors are most likely to make a purchase

B. To collect data about your prospects

C. To give away more information

D. To generate better quality leads for the sales team - ✔✔C. To give away more information

If your goal is to generate new prospects in your database, which strategy should you use?

A. Email Marketing

B. Direct Mail

C. Telemarketing

D. Pay-per-click advertising - ✔✔D. Pay-per-click advertising

Which feature must a non-operational email have?

A. A preview test sent for review prior to the deployment

B. A subject line with 50 characters or less

C. An unsubscribe link

D. At least one image - ✔✔C. An unsubscribe link