Marketo Certified Expert Certification

Which two columns on the Program Performance Report are calculated using acquisition

program?

A. New Names

B. Total Members

C. Revenue per New Name

D. Cost per Member (USD)

E. Cost per New Name (USD)

F. Revenue per Member (USD) - ✔✔A, E

A marketer ran a program and did not assign a program status with success. The marketer now

wants to run a program performance report to find the cost per success for the program.

What will occur?

A. The report will return an error for cost per success.

B. The report will return a null value for cost per success.

C. The report will identify the last program status as a success and calculate based on that.

D. The report will identify the first program status as a success and calculate based on that. -

✔✔B

A marketing manager is running a landing page A/B test and wants to know which of the two

pages had the best conversion rate.

Which report should be used?

A. Form Conversion Report

B. Event Registration Report

C. Landing Page Activity Report

D. Landing Page Performance Report - ✔✔D

A marketing manager recently launched a landing page with the following URL:

go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update

the URL to go.marketo.com/Product-Costs.

How should this update be done?

A. Edit URL Settings

B. Enable Personalized URLs

C. Open URL Builder in Admin

D. Generate a private preview URL - ✔✔A

A marketer has a field on a form where a lead can indicate products of interest. The

corresponding field in the CRM contains product codes, but the marketer wants to display the

full product names on the form.

What should the marketer do?

A. Use a custom Visibility Rule to change the picklist items

B. Use Mask Input to change the display value of the picklist items

C. Use a different Display Value and Stored Value in the picklist items

D. Use Progressive Profiling to change the display value of the picklist items - ✔✔C

A marketer wants to launch a new gated asset on a company website using a Marketo embedded

form. Which functionality is used for Marketo embedded forms?

A. reCAPTCHA

B. Form Pre-fill

C. Progressive Profiling

D. Suppress Competitor form fills - ✔✔C