1. What is business analytics?

a) The process of collecting, analyzing, and interpreting

data to support business decisions.

b) The application of statistical methods and models to

solve business problems.

c) The use of data visualization tools and techniques to

communicate insights and findings.

d) *The combination of data, methods, tools, and

techniques to generate insights that inform and improve

business decisions.*

Rationale: Business analytics is a broad term that

encompasses all the aspects of data, methods, tools, and

techniques to generate insights that inform and improve

business decisions. The other options are either too narrow

or too specific to capture the full scope of business

analytics.

2. What is evidence-based decision making?

a) The practice of making decisions based on intuition and

experience.

b) *The practice of making decisions based on the best

available evidence from multiple sources.*

c) The practice of making decisions based on the opinions

and preferences of stakeholders.

d) The practice of making decisions based on the results of

experiments and trials.

Rationale: Evidence-based decision making is the practice

of making decisions based on the best available evidence

from multiple sources, such as data, research, experts, and

feedback. The other options are either too subjective or too