Shift in marketing mix Correct>>>Reach, effectiveness, and efficiency

goal of marketing Correct>>>to create a product/service that sells

GOST hierarchy Correct>>>Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals

5 C's Correct>>>Customer, competitors, collaborators, company, context

Customer marketing model Correct>>>Awareness

Interest/Engagement

Acquisition

Customer

Segmentation

Customer Retention

Support/Advocacy

RFM Correct>>>recency, frequency, monetary value (as a customer persona)

Buyer journey Correct>>>Discovery (loosening of status quo, committing to change) Consideration (Exploring possible solutions & committing to a solution) Decision (Justifying the decision, making the selection)

The 5 P's Correct>>>Core components associated with a mktg

mix: Price

Produc