1. Which of the following best defines the marketing concept?

A. Maximizing profits at all costs

B. Focusing on customer needs and wants

C. Ignoring market trends

D. Implementing aggressive advertising tactics

Answer: B. Focusing on customer needs and wants

Rationale: The marketing concept places emphasis on understanding and

meeting the needs and wants of customers, rather than solely focusing on

profit maximization.

2. What is the first step in the process of developing a marketing plan?

A. Implementing promotional strategies

B. Conducting market research

C. Setting marketing objectives

D. Evaluating competitor strategies

Answer: B. Conducting market research

Rationale: Market research is essential in gathering information about

consumers, competitors, and market trends before developing a marketing

plan.

3. Which of the following is NOT a component of a marketing mix?

A. Product

B. Promotion

C. Packaging

D. Distribution

Answer: C. Packaging

Rationale: Packaging is a part of the product component in the marketing

mix, along with price, place, and promotion.

4. What is the main purpose of a SWOT analysis in marketing planning?

A. Identifying strengths and weaknesses

B. Analyzing current market trends

C. Developing promotional strategies

D. Selecting target markets