1. What is the primary goal of relationship marketing in a healthcare setting? A) Maximizing the number of transactions with each patient B) Developing long-term, trust-based relationships with patients C) Increasing the efficiency of healthcare services D) Reducing the costs of medical supplies Answer: B) Developing long-term, trust-based relationships with patients Rationale: Relationship marketing in healthcare focuses on building long-term relationships with patients, which can lead to improved patient satisfaction and loyalty, rather than merely increasing transactions or reducing costs. 2. How does market segmentation benefit a nursing home facility? A) It allows the facility to target specific groups of the population. B) It eliminates the need for market research. C) It ensures uniformity in service delivery. D) It increases competition among healthcare providers. Answer: A) It allows the facility to target specific groups of the population. Rationale: Market segmentation helps a nursing home to identify and target specific groups within the population, tailoring services to meet their unique needs and preferences, which can improve service delivery and patient satisfaction. 3. Which marketing strategy would be most effective for promoting preventative health services to young adults? A) Traditional print advertising in local newspapers B) Social media campaigns highlighting the long-term benefits C) Door-to-door sales pitches D) Television commercials during daytime programming Answer: B) Social media campaigns highlighting the long-term benefits Rationale: Young adults are active on social media platforms, making it an effective channel for promoting preventative health services by emphasizing long-term health benefits. 4. In the context of healthcare marketing, what does the 'product'