Pharmaceuticals are arguably the most socially important healthcare product

true

Pharmaceutical deveoplment is a big-risk undertaking, in which many promising leads prove disappointing

true

Pharmaceutical sales are highest in which geographical regions

The U.S., Western Europe, and Japan

The U.S. accounts for about ____ of the world's pharmaceutical revenues

50%

Which off the following has fueled recent growth in the pharmaceutical industry

population growth and increased life expectancies

According to your manual, which statement accurately describes the predicted relationship between pharmaceutical companies and genomic research facilities

partnerships between pharmaceuitcal companies and genomic companies will not prove immediately profitable

prescription drug therapy is not cost-effective for insurance companies and healthcare providers

false

the high price of healthcare is explained by the high price of medicines

false

one of the oldest and least efffective pharmaceutical marjeting techniques is DTC (direct-to-consumer) advertising

false

what influences the number of districts in a region

the region's population

what is an example of the regionalization off healthcare delivery systems

California and Florida have difffernet perscription reimbursment policies

the heart of pharmaceutical sales is the regional manager

false

most DMs did not start as representatives

false

how many territories are in a typical district

8 to 12

what is the most effective method for grabbing market share

comparative selling

pharmaceutical reps mainly visit pharmacies

false

it usually only takes 1-2 calls to a physician before he or she commits to prescribing your product

false

the pharmacist may dispense a product other than what the physician prescribed

true