3 processes of memory - ANSWER encoding, storage, retrieval 3 types of encoding - ANSWER visual, acoustic, semantic which part of the brain is responsible for memory - ANSWER Hippocampus in the temporal lobe. how is short term memory encoded - ANSWER typically acoustically as opposed to long term memory which is encoded semantically who made the multi store model - ANSWER Atkinson and Shiffrin (1968) capacity of short term memory - ANSWER 7 +/- 2 Duration and capacity of long-term memory - ANSWER lifetime/unlimited duration of short term memory - ANSWER 18-30 seconds Describe the multi-store model of memory - ANSWER - Information primarily enters the system through a sensory experience and into the sensory register which is modality specific. - Information is then passed if payed attention to short term memory where it can be held for around 18-30 seconds before it decays - If this data is rehearsed to maintain the information it can be transferred to long term memory how is information encoded in the sensory register? - ANSWER modality specific null hypothesis - ANSWER no relationship between independent and dependant variables. Qualitative - ANSWER Data in the form of words Quantitative - ANSWER Data that is in numbers experimental design - ANSWER refers to how participants are allocated to the different conditions in an experiment. 3 types of experimental design - ANSWER Independent groups