Instructor’s Manual
Chapter One - Introducing Business Research
Learning Objectives:
At the end of this chapter the student should be able to:
• Outline the model of the research process.
• Outline and briefly explain each of the stages in the research process.
• Outline and apply the model of the four frameworks approach to the research
project.
• Understand how research contributes to business success.
• Know how to define business research
Research Skills:
At the end of this chapter the student should be able to:
• Differentiate between a research idea and a research statement or question.
• Outline the steps in the research process.
• Trace the elements of the research process in a given sample project.
Chapter Summary
This chapter is the introductory chapter in the textbook. As such it provides some
basic information on social research and business research. The two models
around which the textbook is structured are introduced and explained in this
chapter. The two models are the model of the research process and the model of
the four frameworks approach to undertaking research. It would be useful to
spend some time at this stage developing a thorough understanding of these
models, as they are central to the learning experience provided by the textbook.
The model of the research process is a simple and very useful way of helping
students become familiar with each element of the research process. It is often
simply the terminology, and the newness and perhaps the strangeness of the
terminology that puts students off research from the start. If they can be
encouraged to become familiar with the basic terminology very early on, they will
be more confident in their approach to research methods, and in their approach
to their own research project.
The four frameworks approach to the research project is a model developed by
Christina Quinlan specifically for students. It is invaluable in terms of providing
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