Chapter 1: Understanding Consumer Behavior TABLE OF CONTENTS Purpose and Perspective of the Chapter............................... 2 List of Student Downloads............................................ 3 Chapter Objectives................................................... 3 Complete List of Chapter Activities and Assessments.................. 3 Key Terms............................................................ 4 What's New in This Chapter........................................... 5 Chapter Outline...................................................... 6 End-Of-Chapter Questions for Review and Discussion.................. 15 Additional Discussion Questions..................................... 18 Additional Activities and Assignments............................... 19