Chapter 1: Two Basic Economic Models
Purpose and Organization of the Chapter
This chapter provides an introduction to the book by showing why economists use simplified
models. The chapter begins with a few definitions of economics and then turns to a discussion
of such models. Development of Marshall's analysis of supply and demand is the main example
used here, and this provides a review for students of what they learned in introductory
economics. The notion of how shifts in supply or demand curves affect equilibrium prices is
highlighted. The chapter also reminds students of the production possibility frontier concept and
shows how it illustrates opportunity costs. The chapter concludes with a discussion of how
economic models might be verified. A brief description of the distinction between positive and
normative analysis is also presented.
Lecture and Discussion Suggestions
We have found that a useful way to start the course is with one (or perhaps two) lectures on
the historical development of microeconomics together with some current examples. For
example, many students find economic applications to the natural world fascinating and some
of the economics behind Application 1.1, might be examined. Application 1.6: Economic
Confusion provides normative distinction and to tell a few economic jokes (if your supply of
such jokes is running low – see Additional Resources). In terms of explicit content, some time
should be spent on reminding students about how supply and demand curves work since these
concepts underlie most of microeconomics. Especially important is to make sure that students
understand that these curves show firms’ and consumers’ reactions to all possible prices. That
is, the independent variable is on the vertical axis. Far more on the problems raised by this
approach is provided in Chapter 2.
Cengage Supplements
The following product-level supplements provide additional information that may help you in
preparing your course. They are available in the Instructor Resource Center.
Test Bank
PowerPoint slides
Chapter Objectives
The following objectives are addressed in this chapter:
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