Chapter 1
The Foundation of Ethical Thought
The purpose of this chapter is to give the students a broad overview of the theoretical foundation
that supports ethical decision-making. It is from this theoretical grounding that the students can
understand how their decisions related to ethical issues can impact not only themselves but
others as well. In addition, this chapter introduces the structure of the textbook which allows the
instructor to also explain his or her structure for the class.
Key Learning Points
There are a number of key learning points which can be accomplished when this chapter is
presented to your students. These learning points include:
1. The chapter introduces the student to the concepts of ethics and business ethics.
2. Ethics is a complex concept to describe. Different philosophies have used different theories in
order to help explain and guide ethical behavior.
3. Although some of the theories presented in this chapter were developed over two thousand
years ago, they are appropriate and applicable to today‟s business environment.
4. This chapter demonstrates that the eight underlying principles presented in the Global
Business Standards Codex are interrelated with each other as well as with the major
philosophical theories related to ethics.
5. “Panera Cares Community cafes: A Loaf in Every Arm” demonstrates how one company can
address the needs of many stakeholders.
6. Sir Nicholas Winton: A True Humanitarian demonstrates that one person can have an impact
on many others by doing “the right thing” even at great personal risk.
Panera Cares Community Cafes: A Loaf in Every Arm
The opening vignette highlights how one company, Panera Bread, has developed an outreach
program of providing food for which the customers will pay only what they can. If the customer
does not have any money, they can donate 1 hour of volunteer work in exchange for the meal.
An interesting fact is that 60 percent of the customers pay the retail value, 20 percent pay below
the retail value, and 20 percent pay above the retail value of the meal.
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