Chapter 01 The Evolution of Advertising True / False Questions 1. Advertising is just one type of marketing communications tool. True False 2. Computer repair, ergonomic keyboards and printer ink cartridges are all examples of goods. True False 3. The billboard that displays an advertisement for a new Internet service provider is an example of a medium. True False 4. The term mass media includes print media only. The other mediums are part of the general media. True False 5. The ultimate goal of the marketing process is to build a strong brand image. True False 6. The marketing strategy refines the target audience and defines what responses the advertiser is seeking—what the audience should notice, think, and feel. True False