Advertising and Sales Promotion, Net Bookmark Chapter 1, page 22 http://www.careers-in-marketing.com/adskill.htm Do you think you have what it takes to work in advertising? Though there are many different career paths in advertising, there are several key skills and talents required by anyone who hopes to succeed in the field. Access the website and read the article. Based on the article, which skill is the most important for someone working in advertising? What three adjectives do you think best characterize a successful advertising professional? Answer: Communication skills are the most important for someone working in advertising. Students’ choices for adjectives that characterize advertising professionals will vary.