Marketing: Real People, Real Choices, 7e (Solomon / Marshall / Stuart) Chapter 1 Welcome to the World of Marketing: Create and Deliver Value 1) ________ refers to the benefits a customer receives from purchasing a good or service. A) Satisfaction B) Demand C) Want D) Promotion E) Value Answer: E Diff: 1 Page Ref: 6 Skill: Concept Objective: 1-1 Who marketers are and where they work 2) Which of the following is a current business trend? A) eliminating the marketing function B) integrating marketing with other business functions C) for-profit businesses becoming not-for-profit businesses D) fewer CEOs having experience in marketing E) isolating marketing from other business functions Answer: B Diff: 2 Page Ref: 8 Skill: Concept Objective: 1-1 Who marketers are and where they work 3) Which of the following is NOT a marketing field? A) supply-channel management B) accounting C) brand management D) advertising E) new product planning Answer: B Diff: 2 Page Ref: 9-10 Skill: Concept Objective: 1-1 Who marketers are and where they work 4) A(n) ________ is the ultimate user of a good or service. A) stakeholder