Chapter 1 Student name:__________ 1) How is being customer-centric different from the stereotypical image of salespeople? 2) How is value measured for a seller and for a buyer? 3) Compare personal selling with other marketing communication methods in terms of control, flexibility, credibility, and cost. 4) Why do companies spend money on personal selling when there are so many lessexpensive alternatives? 5) Why do many organizations use integrated marketing communications?

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