Chapter Outline I. Introduction A. Some Questions We Will Consider 1. Hypothetical “Science Project”: Design a Sensory Device II. Why Read This Book? III. The Perceptual Process A. But What About “Sensation”? B. Distal and Proximal Stimuli (Steps 1 and 2) 1. Distal stimulus 2. Principle of transformation 3. Proximal stimulus 4. Principle of representation C. Receptor Processes (Step 3) 1. Sensory receptors a. Example: visual pigment 2. Transduction C. Neural Processing (Step 4) 1. Transmission 2. Change/Processing Signal 3. Primary receiving area 4. Cerebral Cortex a. Occipital lobe b. Temporal lobe c. Parietal lobe d. Frontal lobe D. Behavioral Responses (Steps 5-7) 1. Perception 2. Recognition a. Problems of recognition: e.g., visual form agnosia 3. Action E. Knowledge 1. Demonstration: perceiving a picture a. The “Rat-Man” 2. Categorize 3. Bottom-up (data-based) p