CONTENTS Chapter 1: The Keys to Successful Communication: Purpose, Audience, Tone, and Ethics 1 Chapter 2: Workplace Correspondence: Memos, E-mail, Text Messages, and Business Letters 9 Chapter 3: Effective Visuals: Tables, Graphs, Charts, and Illustrations 17 Chapter 4: Short Reports: Page Design, Formats, and Types 25 Chapter 5: Collateral Advertising: Fliers, Brochures, Newsletters, and Websites 32 Chapter 6: Instructions: Guidelines, Alerts, and Procedure Descriptions 39 Chapter 7: Job Application Process: Online Search, Cover E-mail, Résumé, Interview, and Follow-Up 47 Chapter 8: Oral Presentations: Preparation and Delivery 54 Chapter 9: Proposals: Objectives, Types, and Formats 61 Chapter 10: Long Reports: Format, Collaboration, and Documentation 69