C773 (ART AND HUMANITIES) CHAPTER 3
PRACTICE EXAM QUESTIONS AND
ANSWERSCWESTERN GOVERNORS’
UNIVERSITY
There are many theories about how learning works. Which one of the
statements below is not a commonly held cognitive principles of learning?
Correct Answer -All people of the same age and background learn the
same way.
Usability is an extremely important issue for user-centered designers. A
product can be innovative, beautiful, powerful, etc., but if it has low
usability, it will:
Correct Answer -fail in the marketplace.
Which type of memory is a customer using when he or she scans a page of
text on a website?
Correct Answer -Sensory memory - memory of information received by the
senses
Branding is a key component of a successful business strategy. Your first
step is to establish a strong and unique brand. Once you have done this,
you need to promote your brand, get it out into the world. Which of the
following is not a recommended way to brand your business?
Correct Answer -Create a logo that strongly resembles that of an existing,
popular brand.
Three types of scenarios are used in the design phase: activity scenarios,
information design scenarios, and interaction design scenarios. Which of
the following describes an activity scenario?