1. What is the primary purpose of market segmentation? A) To identify the total market size B) To understand different customer needs C) To allocate the marketing budget D) To design the product packaging Answer: B) To understand different customer needs Rationale: Market segmentation is used to divide a broad target market into subsets of consumers who have common needs and priorities, and then design and implement strategies to target them. 2. Which of the following is NOT a type of market research? A) Qualitative research B) Quantitative research C) Observational research D) Intuitive research Answer: D) Intuitive research Rationale: Intuitive research is not a recognized type of market research. Market resea