1. A company has introduced a new product that is a significant improvement over existing options in the market. Which of the following pricing strategies should the company consider? a) Penetration pricing b) Skimming pricing c) Competitive pricing d) Cost-plus pricing Answer: b) Skimming pricing Rationale: Skimming pricing is appropriate for a new, improved product as it helps the company recoup its development costs by targeting early adopters willing to pay a premium. 2. In the context of customer experience, what does the term 'moment of truth' refer to? a) The time when a customer interacts with a brand's advertising b) The point at which a customer contacts customer service c) An interaction that gives a customer an opportunity to form or change an impression about a company d) The moment when a custo