1. Multiple Choice: What is the primary purpose of A/B testing in email marketing campaigns? a) To determine the most effective email content b) To confirm the target audience c) To test the deliverability of emails d) To check the functionality of email links Correct Answer: a) To determine the most effective email content Rationale: A/B testing is used to compare two versions of an email to see which one performs better in terms of open rates, click-through rates, and conversions. 2. True/False: Personalization in email marketing is only about addressing the recipient by their first name. Answer: False Rationale: Personalization also involves tailoring the content to meet the interests, behaviors, and needs of the recipient, beyond just using their name.