Management (SCM)? a) Reducing operational costs b) Maximizing customer value c) Increasing revenue d) Minimizing investment risk Answer: b) Maximizing customer value Rationale: The primary goal of SCM is to fulfill customer demands through the most efficient use of resources, including distribution capacity, inventory, and labor. 2. True/False: The bullwhip effect refers to the fluctuation in orders within a supply chain. Answer: True Rationale: The bullwhip effect is a phenomenon in supply chain management where small fluctuations in demand at the retail level cause increasingly larger fluctuations in demand at the wholesale, distributor, manufacturer, and raw material supplier levels.