Non-Experimental Research Methods - CORRECT ANSWER Correlation and Casual Comparative Correlation research method - CORRECT ANSWER non-experimantal research method. A process to collect data to determine if a relationship exists between two or more quantitative variables, and to what degree. Correlation Coefficient - CORRECT ANSWER Strength and direction of a relationship between two variables. range of +1 to -1 Positive Correlation - CORRECT ANSWER r=+1 (points follow along a line) Negative Correlation - CORRECT ANSWER r=-1 (no correlation is a 0 and looks like a gun shot all over) Variable - CORRECT ANSWER a condition or characteristic that can take on different values or categories (such as age, GPA, gender, etc.) Descriptive Statistics - CORRECT ANSWER Goal is to describe, summarize, or make sense of a particular set of data. Inferential Statistics - CORRECT ANSWER where researchers use the laws of probability to make inferences about populations based on sample data. Strengths of Quantitative Research - CORRECT ANSWER -Testing and validating already constructed theories -Can generalize research findings when based on random samples -Determining nomothetic consumption (general scientific casual relationships) -Quick and cheap Qualitative Research purpose - CORRECT ANSWER Collects text or imagery data to gain a deeper understanding of existing phenomena, gain insight on insider perspective. Exploration, discovery, understanding Quantitative Research Purpose - CORRECT ANSWER Collect numerical data. Purpose is to describe, predict, control, or explain. Narrow lens approach (topdown) Linguistic-relativity hypothesis - CORRECT ANSWER (assumptions of qualitative research) Intuits' local languages might allow them to see distinctions that you do not notice. Empathetic Understanding - CORRECT ANSWER (assumptions of qualitative research) I can appreciate where you're coming from. I have an interest in you Ontology (Qualitative Assumption) - CORRECT ANSWER (inherit understanding) Take on personal, mental, subjective, personal, constructed Epistemology (Qualitative Assumption) - CORRECT ANSWER (theory of knowledge) Everything is relative, varying standards, individual/group justification, social construction. Overall understanding of how knowledge is created.