WU MRKT 3001 Marketing MIDTERM EXAM READINESS GUIDE Q & S 2025/2026

1. Multiple Choice: Which of the following marketing
strategies is most effective for promoting public health
campaigns?
 a) Social media advertising
 b) Television commercials
 c) Community events
 d) Print media
 Correct Answer: c) Community events
 Rationale: Community events allow for direct engagement
and provide opportunities for immediate feedback and
personal interaction, which is crucial for public health
campaigns.
2. Fill-in-the-Blank: The __________ effect describes the
phenomenon where consumers are more likely to recall and
recognize a brand when it is associated with a specific color
scheme.
 Correct Answer: Color branding
 Rationale: Color branding helps create a visual identity
that consumers can easily remember and associate with a
brand.
3. True/False: In healthcare marketing, it is essential to
prioritize patient privacy over promotional activities.
 Correct Answer: True
 Rationale: Patient privacy is a legal requirement and
ethical priority in healthcare, and it must always be
respected in marketing efforts.
4. Multiple Response: Select all that apply. Which of the
following are key components of a successful healthcare
marketing plan?