weaning the addition of adding other foods to a diet, but not completely stopping or ceasing breastfeeding when did breastfeeding rates start to initially decline (i.e. in Britain), particularly among the wealthy population? 16th-17th century and through the 18th century which month did women historically think was the most important to breastfeed during? the summer (due to food spoilage) what three ingredients made up the first commercial formula? (early 1800's/19th century) -wheat flour -cows milk -sugar what was, and still is today, one of the biggest reasons why mothers quit breastfeeding? mothers report not producing enough milk when did bottle feeding become the "new norm", thus, causing breastfeeding rates to continue to decline? 20th century (particularly, mid 1900's) (1950's-1970's) what is the WHO code? an attempt to prevent excessive marketing of ABM (artificial baby milk) and to bring awareness of benefits of breastfeeding (although this code is not law in many countries as it interferes with marketing & freedom) breastfeeding education to pubic is critical! what are some other breastfeeding barriers mothers have? -sexual vs functional aspects of breasts -women in the workplace -"im not producing enough milk" -lack of support from medical profession