HubSpot Inbound

Marketing Certification

Exam

TESTED AND CONFIRMED A+ ANSWERS

A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term? • Marketing automation • Data hygiene • Tech stack • Segmentation Addressing data privacy is a portion of which part of your internal processes? • Tech stack organization • Cadence and content • Data hygiene • Journey mapping You should conduct buyer persona interviews with all of the following people EXCEPT: • Your customers. • Prospects actively going through the sales cycle. • People who never considered your solution. • People who considered your solution, but chose a competitor. Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies? • Delight • Engage • Attract • Consideration Why are chatbots a great tool for strategically using marketing automation and AI? • They can mitigate friction regarding availability. • They are the primary tool for streamlining cadence and content. • They are used for journey mapping. • They can create buyer personas. 6. Cobbling together software parts that do not all use the same database increases the risk of what? • Marketing automation • AI • Clean data • Dirty data