IAB Digital Advertising Certification Exam Questions and Answers (Graded A+)

IAB Digital Advertising Certification Exam Questions and Answers (Graded A+) Agency - ANSWER-An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. Advertiser - ANSWER-The company paying for the advertisement. Ad impressions - ANSWER-The count of ads which are served to a user. These can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads. Ad Ops - ANSWER-The team/function that is responsible for trafficking and optimizing digital ad campaigns. Ad Server - ANSWER-a web server dedicated to the delivery of advertisements. This technology specialization enables the tracking and management of advertising related metrics. Campaign - ANSWER-In traditional marketing, a campaign is a series of advertising messages that share a single idea and theme. In digital advertising, a campaign will refer to a set of ad buys from a specific ad network or publisher.