MGT 6311 - Final Exam;Different versions combined,2023 tests graded A+

MGT 6311 - Final Exam;Different versions combined,2023

tests graded A+

Youtube Stats - First video aired on 4/23/05

- over 1 billion unique visitors/month, 6 billion hours of videos/month

- 25% of views come from mobile devices

- Second largest search engine behind Google

- 17% of all internet traffic

- 56% of vides are <2mins>

Most common videos - Explainers

- Product Demos

- How-Tos

- Testimonials

Video Stats >4/5 Twitter users watch video content on Twitter

10billion videos/day are watched on Snapchat

500million people/day watch videos on Facebook

85% of videos watched on Facebook are watched without sound

Video Views A video is considered a view on Facebook if it runs for at least 3 seconds

Impact on Video on email Including video in email increase consumer engagement and

has an overall positive impact on the channel

The word "video" in email subject line

- increases open rates by ~20%

- increases CTRs by ~65%

- reduces unsubscribes by 26%

A video included in the email increases CTR by 200-300%

Impact of Video on Websites Video has a roughly 100% increase in conversion rates

Online Video Stats - online videos will account for 80% of all consumer web traffic by

2020

- 83% of consumers indicate they're willing to share videos they like with their friends

and peers

- 85% of the US internet audience watches videos online.

Business goals for using online video - Communication

- Sales

- Lead Generation

- Customer Service

- Promotion

Customer preference/behaviors - 2/3 consumers prefer watching explainer videos

- 3/4 millennials say video helps them in comparison shopping

- 40% of consumers say videos increases the chance of purchasing a product through

their mobile devices

- 69% of users prefer to watch a video to learn a product/service than reading about it

Video Content Tips - Capture attention early

- Shorter is typically better (30secs - 2mins)

- Keep it casual

- Maintain relevance

Onsite Video Onsite videos are a use of videos on an organizations website

Online Video Online videos are videos residing on a third-party site such as YouTube

Benefits of Onsite Video - Make Website Stickier: makes customers spend more time

on our site

- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer

journey

- Create Buzz: create new awareness and interest via viral advocacy

- Disseminate Information More Clearly: easier for a customer to see a product in action

- Build product/service interest: Seeing and hearing a person talk can be a more

engaging process

- Entice Conversion/Purchase: help the influence of conversion or purchase

Onsite Video Best Practices - Providing Control: make it easy for users to control the

video

- Context: think about the overall context to the video and potentially use text, music,

imagery and so forth to further enhance the video

- Highlights: make it very easy for users to understand the topic or topics and the length

of the video

- Ease of Dissemination: make it super easy for viewers to share our videos

VSEO (Video Search Engine Optimization) Components - Keyword Relevance: we

want to consider the best keywords to use that correlate with our videos

- Title: specify a title for the video

- Description: Users will see this when video results are returned, and they may show in

search engine results as well

- Meta Tags: metadata associated with the video to help the platform better understand

what the video is about

- Keep Channel Content Fresh: set up a brand account - Within this account, we can

create a channel that's specific to our business or organizationThis is where we want to

house our videos

- Encourage Likes and Sharing: This might be done within the video itself, and we can

also encourage this behavior in the video description

- HD: Upload videos using a high-definition format

VSEO - Consumer Driven Components - Rating: Viewers of videos can rate a video by

giving it a thumbs-up or thumbs-down

- Comments: Consumers can also provide comments for the video. Comment count has

been shown to strongly correlate with higher rankings

- Views: The total number of video views is also a ranking factor

- Shares: By encouraging users to share the video, we entice advocacy and drive more

views. Shares have also been shown to have a strong tie to first page rankings

- Playlist Additions:

- Subscribes: users can subscribe to a channel. There's a moderate level of correlation

between subscriber size and rankings