Materials There are no other materials for this paper. Instructions • Use black ink or black ball-point pen. • Fill in the boxes at the top of this page. • Answer all questions. • You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. • If you need extra space for your answer(s), use the lined pages at the end of this book. Write the question number against your answer(s). • Do all rough work in this book. Cross through any work you do not want to be marked. Information • The marks for each question are shown in brackets. • The maximum mark for this paper is 84. • You are reminded of the need for good English and clear presentation in your answers. • This paper is divided into two sections. • Question 04 is an extended response question in which you will be rewarded for your ability to construct and develop a sustained line of reasoning which is coherent, relevant, substantiated and logically structured. Please write clearly in block capitals. Centre number Candidate number Surname Forename(s) Candidate signature I declare this is my own work. A-level MEDIA STUDIES Paper 1 Media One 2 *02* IB/G/Jun24/7572/1 Do not write outside the Section A box Media Language and Media Representations Answer all questions in the spaces provided. 0 1 Figure 1 is an advertisement for Omega watches which refers to the film Skyfall, part of the James Bond spy thriller franchise. Figure 1 3 *03* Turn over ► IB/G/Jun24/7572/1 Do not write outside the box 8 Analyse how genre is used to advertise the product in Figure 1. [8 marks] Turn over for the next question 4 *04* IB/G/Jun24/7572/1 Do not write outside the box 12 0 2 Explain how the audience positioning techniques used to advertise products reflect historical and cultural contexts. You should refer to the advertisement for Omega watches in Figure 1 and the advertising Close Study Product Score to support your answer. [12 marks] 5 *05* Turn over ► IB/G/Jun24/7572/1 Do not write outside the box 9 0 3 To what extent does the Close Study Product Ghost Town include positive and negative stereotypes of youth? [9 marks] Turn over for the next question 6 *06* IB/G/Jun24/7572/1 Do not write outside the box 0 4 How valid is Lévi-Strauss’ idea that myths communicate through binary oppositions? You should refer to the Close Study Products Sephora and Score to support your answer.